Conversion Optimization

Increase Conversions. #Winning.

Conversion optimization is the science of designing and tweaking website experiences with the goal of increasing conversions of prospects to customers or clients.

In a typical situation, a landing page would be designed as the target for paid advertising (e.g. Google Adwords campaign).  Software installed on the landing page would provide insights into how users interact with the page as well as how changes to the page might influence the action a user would take.

Software tools such as A/B split testing applications, heat maps, interaction trackers, and analytics tools such as Google Analytics, provide the necessary insight into how users are currently interacting with the page and how they might interact after making changes.

Conversion optimization goes further than just a single page and can be used to analyze and optimize an entire marketing funnel. For example, creating a sequence of follow-up emails may have the effect of increasing conversions originating on a single landing page.


To pay less in advertising costs and get more customers/clients/patients/guests, call 1-877-752-0852 today.


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About Aqua Media

Just as water is critical to sustaining life, leads and sales are critical to growing and sustaining your business. We help our clients build and maintain systems for the attraction, conversion, and retention of clients, customers and patients.

From the blog
December 04, 2015
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Aqua Media
#104 - 15028 32 Avenue
British Columbia
V4P 1A3

(604) 560-2632