Search Engine Optimization (SEO)

SEO is a Four-Letter Word

Search Engine Optimization (SEO) is the practise of setting up a website to optimize its architecture, page structure and content to improve indexing and ranking within search engines.

If you understand that having your website at or near the top of page one of a search result, especially one that indicates a buying intent (e.g. "where to buy sneakers"), then you probably realize that ranking is important to achieve this. And ranking is mostly dependant on the amount of authority your web pages each have versus others on the web covering the same topic.

Part of this will come from optimizing the website structure and content, but the majority will most likely come from links to the page. This raises the question about the method for getting inbound links from other sites.

From Google's Webmaster Guidelines: "Illicit techniques that manipulate search engines to try to rank a site higher are considered blackhat techniques that violate our Webmaster Guidelines." That includes many of the linking schemes and techniques such as guest blogging, and those can and will get your website penalized or delisted from the Google Search Index.

What to do with this dilemma? Here's what we do:

1) On-site/on-page SEO (good content, well-structured website and pages)

2) Content Marketing (see Content River). Links occur naturally as a result of this system.


Protect your website and SEO investment and ask us how we can help you. Call 1-877-752-0852 today.


Does your website already have a penalty? We have a solution. Call to find out more.

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About Aqua Media

Just as water is critical to sustaining life, leads and sales are critical to growing and sustaining your business. We help our clients build and maintain systems for the attraction, conversion, and retention of clients, customers and patients.

From the blog
December 04, 2015
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#104 - 15028 32 Avenue
British Columbia
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(604) 560-2632